How AI and Data Science are Boosting the Scalability
In the ever-changing world of digital marketing, agencies are continually looking for ways to improve their operational efficiency, optimize their campaigns, and deliver real results to their clients. Integrating artificial intelligence (AI) and data science into their operations can be a powerful lever to achieve these goals. In this article, we’ll explore how AI and data science can help digital marketing agencies scale by automating tasks, providing deep understanding of consumer behavior, personalizing offers and messages, and measuring campaign performance in real time.