What is Inbound methodology?

Inbound methodology is about growing your business by building meaningful and lasting relationships with consumers, prospects and customers. It’s about valuing these people and empowering them to achieve their goals at every stage of their journey with you.

Why? Because when your customers succeed, you succeed.

The inbound methodology can be applied in three steps :

1. Attract : attract the right people with content that captures their attention and valuable conversations that establish you as a trusted advisor they want to engage with.
2. Engage : present ideas and solutions that match their problems and goals so they are more likely to buy from you.
3. Delight : provide help and support to enable your customers to make a successful purchase.

When customers succeed and share that success with others, they attract new prospects to your business, creating a self-perpetuating loop. This is how your organization builds momentum, which is why the inbound methodology provides a solid foundation for your flywheel.

You want to use the inbound methodology but you don’t know where to start?

The FreeSuccess team offers you a wide range of services around the inbound methodology.